Supporting volunteer donors
2018 | 20 Weeks | MFA Thesis
`DONOR SPACE` is a framework centred around the donors, focuses on creating a cohesive, end-to-end experience, optimising it for all the stakeholders. It revolves around creating awareness, engaging and acknowledging young millennials throughout the process.
In healthcare and medical world, blood stem cells are often recruited from a volunteer donor to save lives of patients suffering from blood-related disorder and diseases for the stem cell transplant. The donors, a non-patient group invite themselves into medical process of donation. For them, the donation journey isn't an easy process and has it’s challenges.
In collaboration with DKMS Germany and Umeå University hospital, Sweden.
A quick look at the service
Solution and key touchpoints
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Opting in the service
The donor flock is strategically placed in public spaces to reach out to young millennials, and here they could enrol themselves as a donor and grab a swab kit to register themselves as a donor. It creates awareness and deeper engagement about the blood stem cell donation in the society.
Connecting with experts
The donor deck is a personalised online collaborative platform for the donors where they access to all the information to the donation at one place and connect to healthcare professionals, nurses and doctors, the NGO, and the pool of donors around the world.
Acknowledging the efforts
When a potential donor is an exact match to the patient, with the injections they get a donor care kit, where they get a complete overview of the process. The visual style of the pack is designed to engage and create curiosity among them, containing different section.
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Donor Flock
Millennials learn about the donation through the donor flock and secondly have possibility to enrol themselves as donor. Through interface, people could learn basics about the stem cell donation and check their eligibility. The flock disposes of the swab kit, which is currently used a way to register as a donor.
CHECK ELIGIBILITY
REGISTER AS A DONOR
GRAB SWAB KIT -
Donor Pack
The pack contains different sections:
1. Steps completed so far.
2. Injections, instruction manual how to take doses, side effects of the prescriptions
3. To-Do on the day of apheresis, what to tell your family about the donation
4. Steps to be taken after the contribution, swab kit to pass it on to another donor
5. Donation Organiser -
Donor Deck
The deck gives access to all the information to the donation at one point. It’s accessible by family members, healthcare professionals, and NGOs – the pool of donors. It brings all the varied stakeholders working across silos across geographies, departments together on one platform. The deck offers features such stories from former donors, Virtual doctor visit, 1:1 interaction with the doctor and nurses to build comfort among the donors with the process.
COLLECTIVE INFORMATION & UPDATES
DONOR STORIES
1:1 WITH HEALTHCARE WORKERS
What People said
“Donor Flock would create deeper community engagement, building future donors. It would make donor registration more frequent & convenient, cutting down administration cost. ”
— DKMS, Germany
“I would feel special & appreciated if I got a pack like this.”
—A potential donor
“It would be really great to have this sort of a collaborative platform for everyone involved, making communication smooth. It would reduce burden lot of travels and overseas cost for us.”
— Transplant Coordinator, Umeå University Hospital
“I can show & share my journey with family & friends too with tangible things.”
— A potential donor
RECOGNITION
